Governance and leadership discussions at the Better Boards Conference

Presentation

Culture, Reputation and Crisis, Tips on how to prepare

Craig Badings


Partner at SenateSHJ

Craig has over 30 years’ experience counselling major corporations and senior executives on issues and crisis management, reputation protection and recovery, media relations and profile management as well as thought leadership in the healthcare, financial and professional services, biotech, medical devices, education, property, construction, FMCG, telecoms, manufacturing, not for profit, IT and government sectors. He has worked with numerous legal firms and in-house legal counsel across a range of crises. He recently contributed to Dr Tony Jaques’ latest crisis communication book: Crisis Counsel: Navigating Legal and Communication Conflict.

Manage the fallout before it starts.

Crisis management starts well before a crisis happens and even though damage to brand and personal reputation is often significant, research shows many companies are ill prepared for a crisis.

In his presentation Craig will discuss


  • • the evolution of a crisis and how to identify the early warning signs

  • • culture and its role in the evolution of a crisis

  • • the cost of a crisis

  • • the essential steps in preparing for a crisis.



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